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Digital Marketing Associate (Paid Campaign) Cvent - Gurgaon, Haryana

  • Published date: April 16, 2018
    • Haryana
  • [ Ads Views - 20 ]

Job Description - Digital Marketing Associate (Paid Campaign) Cvent - Gurgaon, Haryana

Digital Marketing Associate (Paid Campaign) Cvent  - Gurgaon, Haryana

Job Description

Cvent, Inc. is seeking a Digital Marketing Associate to join our growing marketing team. This candidate will be responsible for executing inbound digital marketing tactics including Paid Search, Display/Retargeting, and Video Advertising. The person in this role will be responsible for meeting specific KPIs across all product lines at Cvent, with the end goal being continued growth of Sales Qualified Leads and attributable revenue growth. The ideal candidate will have 1-2 years of experience in digital marketing and a background in B2B lead generation. The ideal candidate will need to be extremely organized and comfortable in a high-paced environment.

What You Will Be Doing

  • Build, launch, and optimize paid search campaigns in Google, Yahoo, and Bing across different Cvent product lines and countries to drive quality visitor traffic and generate quality leads at a desired CPL
  • Develop audience segments that align with product line goals, and build, launch, and optimize display and remarketing campaigns to engage with those audiences
  • Build, launch, and optimize targeted paid social marketing campaigns across LinkedIn and Facebook
  • Regularly monitor and report on key metrics around digital marketing performance

Skills & Requirements

What You Need For This Position

  • Bachelors’ degree required
  • 1-2 years of experience in digital marketing in-house or at an agency
  • Strong familiarity and hands-on experience with paid search, display advertising and paid social implementation and optimization
  • Experience working with paid search accounts over 50,000 keywords preferred
  • Experience managing large online marketing budgets (preferred)
  • Proven experience building and targeting sponsored campaigns in Facebook & LinkedIn
  • Good understanding of performance marketing, conversion, and online customer acquisition
  • AdWords certification a plus
  • Working knowledge of HTML & CSS
  • Good working knowledge of Google Analytics or Adobe Analytics
  • Must have multi-tasking ability to manage multiple campaigns simultaneously
  • Experience with Optimizely or similar A/B testing tools a plus
  • Experience with CRM, marketing automation, digital attribution, and campaign management a plus
APPLY NOW : http://recruit.hirebridge.com

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